Alloy Advisors - Forged from experience. An ally for what’s next.
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Russ and Amit aren’t your typical consultants.

We’ve built it, led it, and lived it, and now bring that experience to you.

Real estate consulting doesn’t need more polite PowerPoints. 
It needs truth-tellers.

In a time of massive change, too many firms recycle yesterday’s ideas, offering safe answers that keep clients comfortable but unprepared. That’s not us.

We’ve built, led, and succeeded at every level of real estate — and we’re not afraid to call out what’s broken.

With more than 50 years of combined experience, Amit and Russ have done the hard work: running national brokerages, building and selling technology companies, leading MLSs and associations, and scaling some of the most recognized brands in the business.

How we’ve helped the real estate industry prosper

  • Scaled Realtor.com during its most competitive era — driving traffic from 50M → 110M monthly uniques and securing industry support when it mattered most.

  • Launched and scaled new technology adopted by the largest MLSs in North America.

  • Guided brokerages at local, regional, and national levels through growth, restructuring, and reinvention.

  • Modernized REALTOR associations with governance models that re-engaged members and strengthened advocacy.

  • Negotiated mergers, acquisitions, and partnerships that created sustainable growth and successful exits.

  • Led advocacy and regulatory efforts that reshaped industry governance and unlocked new member and consumer value.

  • Provided business-critical legal counsel in high-stakes, high-pressure situations.

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Real Thought Leadership from Real Experience

We don’t just participate in the industry conversation, we shape it. You’ve seen us on the main stages at Inman, 1000watt, RIS Media, LeadingRE, HousingWire, CMLS, and NAR, where we’ve challenged assumptions and pushed the industry forward.

Amit Kulkarni

Amit’s work has earned global recognition: multiple Webby and Telly Awards, a Clio, a HousingWire Tech100 honor, and one of the 30 best ads in the world. Recognition rarely seen in real estate, and proof his ideas resonate far beyond the industry bubble.

Russ Cofano

Russ has been the steady hand guiding brokerages, MLSs, and associations through growth, restructuring, and reinvention — often in high-stakes moments where the easy answer wasn’t the right one.

Together, our perspectives don’t come from theory or platitudes. They come from building, scaling, and leading in ways that changed markets, won global recognition, and delivered under real-world pressure.

We won’t always tell you what you want to hear, but together we’ll help you move your business forward.

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Why Work With Us

Real estate is entering a period of unprecedented change. Consolidation, lawsuits, AI disruption, and government scrutiny are reshaping the landscape. This isn’t business as usual. Yet too many organizations remain in echo chambers, clinging to outdated models and wishful thinking.

We’re not typical consultants. We’ve led at the highest levels of the industry, often succeeding by taking bold and sometimes unpopular paths. We don’t offer comfort or easy answers. We deliver hard truths, clear strategy, and experience tested under pressure.

The winners and losers of tomorrow are being decided now. Survival and success will depend on insight, perspective, and flawless execution.

If you want reassurance, call someone else.
If you want results, call us.

Ready to stop recycling the same ideas? Let’s get to work.

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